March 31, 2014

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Travel tips for women are all about safety. And for men?

A newspaper article a friend shared with me recently was full of tips on how to travel safely. It was on “travel precautions every woman business traveller should take.” There were lots of tips on staying safe – from identifying exits as soon as you enter any room, keeping your hands free to use your […]

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March 7, 2014

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Where have all our women elders gone?

I recently read an opinion piece in The Guardian by BrownwenClune saying, essentially, that society places too much emphasis on the age of a woman. That, in today’s times “older women… with things to say, feel their volume fading.” Whereas ageing men “are elevated to the status of elder statesmen (and their gaze turns to […]

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February 3, 2014

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Could NGOs become the new temples of the 21st century?

Before you start imagining people coming to voluntary organisations’ offices to pray, let me clarify: the context is the amount of funds which temples have versus the struggle that NGOs face in generating money for their work. Of course I understand that we have a long, long tradition of donating money to temples. It is […]

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January 14, 2014

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A Brand new world.

In the old world, it was news to hear of the birth of a new brand. In the new world, so many new brands are being born, and so quietly! (Did Flipkart have a launch ad? And what in the world happened to those big ‘introduction-feel’ ads we used to carry to every pitch?) In […]

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December 27, 2013

22 Comments

Dear Naysayers: Thanks, but no thanks!

Tomorrow, the Aam Aadmi Party led by Arvind Kejriwal will form the government in New Delhi after a stunning victory in the state elections held three weeks back. The best pre-poll and exit poll predictions had said they would get between 6 and 18 seats in the 70-seat Assembly. That would have been a great […]

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December 3, 2013

5 Comments

The Ability that comes from Disability.

Today, the 3rd of December, is World Disability Day or the ‘International Day of Persons with Disability’. According to the United Nations, over one billion people, or approximately 15 percent of the world’s population, live with some form of disability! The UN says “Around the world, persons with disabilities face physical, social, economic and attitudinal […]

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December 2, 2013

5 Comments

Good touch/ bad touch in the corporate world

Just like parents these days teach their young ones to be aware of how and where it’s okay for others, particularly adults, to touch them, there should be some sensitisation of young employees in every organization. Even in companies with the most comprehensive HR policies, I’m sure there are hundreds of ‘grey’ areas which interns […]

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November 24, 2013

58 Comments

Why do men throw everything away for sex?

Countless more men over the ages have done this, I’m sure! The names that come to mind straight away are Bill Clinton, Tiger Woods, Phaneesh Murthy, Asaram Bapu, a Supreme Court judge, and now, Tarun Tejpal. These are men who were pretty much at the top of their game. Men with great capabilities, analytical skills […]

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November 15, 2013

4 Comments

Ladies, your gender card has expired.

Life has never been easy for those of us who have chosen to work outside the home. Whether we work in the fields sowing paddy, or we get chauffeured to an air-conditioned office, women always have other things to worry about too – our safety, our children, the upkeep of our homes etc.  I don’t […]

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October 31, 2013

3 Comments

Tanishq’s new ‘congruent’ ad: advertising that works, and not just for the brand

Ad campaigns are perhaps the most visible, most repeated pieces of communication that most of us receive in our daily lives. We are bombarded with carefully created images, slogans, and catchy tunes to ensure that we think of a brand in a certain way. And to ensure that the brand is perceived that way in […]

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