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Why the next 8 quarters are the toughest for Indian FMCG Industry

Recent data released by the Socio Economic Caste Census (SECC) is an eye opener or a refresher for most of us in the FMCG industry. We are taught and trained to know our numbers inside out and for the passionate ones, in their sleep. Here are a few headlines on the SECC report: If I go by the household data information , we are still … Continue reading Why the next 8 quarters are the toughest for Indian FMCG Industry

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Shift in Indian Demographics & its Dividend

From an FMCG ( including clothing and education)   perspective the shift in demographics can be considered , if not already in the forthcoming annual plans that are being worked on by most companies as I write . Whilst we all know India is young ..the growth in the 15-34 yrs age band in the  next 6 years will be 480 Million youngsters up from 460Million ( 4.3% … Continue reading Shift in Indian Demographics & its Dividend

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“One cannot think or love or sleep well, if one has not dined well”

Travelling, be it within the country or outside, has become an integral part and parcel of contemporary corporate lifestyles. It is fashionable to travel, and even more so to casually admit in the right circles that “I love travelling,” with that dreamy look in the eyes. You know that one, right?!  With designer luggage, luxury suites in the first-class of international airlines, equipped with showers … Continue reading “One cannot think or love or sleep well, if one has not dined well”

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Gospel of the Gita or Gita Gyaan

Part II Respect thy Enemy We all love to savour the sweet taste of success. Any victory or accomplishment is accompanied by a great sense of relief and I usually celebrate my successes after the noise and initial congratulatory rounds of back patting and floral bouquets have ebbed. I sit alone in a quiet corner, relishing a drink or two and retracing the path that … Continue reading Gospel of the Gita or Gita Gyaan

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Seek and ye shall find!

I distinctly remember those long, sultry summer afternoons of leisure when ma, grandpa and grandma would narrate stories from the legendary epic Mahabharata, an amalgam of perhaps every kind of situation, emotion and circumstance that a human being may find himself or herself in during one’s lifetime. The hundreds of characters, apart from the main protagonists, namely the Kauravas and the Pandavas, who are embroiled … Continue reading Seek and ye shall find!

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The Art and Science of Gifting

Travelling has become an integral part of modern-day, urban lifestyles, be it within the country or overseas. Besides travelling regularly for work, leisure and holiday travel also has become innate to our existence as the world has indeed shrunk in a huge way and no destination or continent is beyond a few hours of flying time. I see this whole business of travelling and journeys … Continue reading The Art and Science of Gifting