Break Free From Market Shares

‘Aam Aadmi’ has shown tremendous resilience of taking a lot in its stride. ‘Paisa kamana’ and being in the comfort zone is paramount: ‘Kabhi kabhi zameer ki awaz sadkon pe aajati hain’, for a few days and then back to hum doh hamare doh.’ Just like the ‘Aam Aadmi’, our brands are also lost in the incremental game of margins and market shares. Focusing too … Continue reading Break Free From Market Shares