THE BRAND – CONSUMER – CAUSE CONNECTION

While running errands sometime back, a Shiksha logo on a pack of a detergent caught my eye. I saw four words that stuck to me and made me to buy the product. The four words – ‘Padhega India, Badegha India’. Given that I have a blind spot w.r.p to detergent brands …this message did make me pause and I picked it up thinking all things … Continue reading THE BRAND – CONSUMER – CAUSE CONNECTION

Brand Reputation –INDIA WAKE UPTO THE POWER OF CAUSE

Cause Works.Look for Consumer Concerns not insights. And look after Consumer concerns. If you have ever purchased something and felt a little better about it because it had a little pink ribbon on it and awareness note on breast cancer, you probably are a benefactor of a cause marketing campaign. All things being equal, product quality, service, brand infrastructure, price points, sku’s target audience understanding, … Continue reading Brand Reputation –INDIA WAKE UPTO THE POWER OF CAUSE

Someone somewhere is made for you…………….

It is the time of the year yet again to celebrate love and romance. Yes, I am talking about the Valentine’s Day on 14th of February. What is the significance of this day anyway? Valentine’s Day, currently a popular festival among Indian youth has been propagated widely in the 1990’s by greeting card and gift companies as a marketing gimmick. Love, Pyar, Mohabbat, Ishq were … Continue reading Someone somewhere is made for you…………….