While running errands sometime back, a Shiksha logo on a pack of a detergent caught my eye. I saw four words that stuck to me and made me to buy the product. The four words – ‘Padhega India, Badegha India’. Given that I have a blind spot w.r.p to detergent brands …this message did make me pause and I picked it up thinking all things … Continue reading THE BRAND – CONSUMER – CAUSE CONNECTION
Cause Works.Look for Consumer Concerns not insights. And look after Consumer concerns. If you have ever purchased something and felt a little better about it because it had a little pink ribbon on it and awareness note on breast cancer, you probably are a benefactor of a cause marketing campaign. All things being equal, product quality, service, brand infrastructure, price points, sku’s target audience understanding, … Continue reading Brand Reputation –INDIA WAKE UPTO THE POWER OF CAUSE
As a child in dark blue skirt and sky blue shirt with the school bag over my shoulders, I remember sitting in the school bus and watching big hoardings of advertisements and being appalled at the beautiful piece of art in from of me. But I think we all have a come a long from the heydays of painted advertisements catching our fancy. Today’s consumer … Continue reading How can Brands set up a Cause?
It is the time of the year yet again to celebrate love and romance. Yes, I am talking about the Valentine’s Day on 14th of February. What is the significance of this day anyway? Valentine’s Day, currently a popular festival among Indian youth has been propagated widely in the 1990’s by greeting card and gift companies as a marketing gimmick. Love, Pyar, Mohabbat, Ishq were … Continue reading Someone somewhere is made for you…………….