Identifying sustainable cause for CSR: A corporate prerogative

Sustainable CSR projects are those which have a direct link to your business. These can be measured and their output encourages companies to invest further in these social programs. For e.g. if a Company is in the business of making toys then the allied social projects could be an association of their products in the area of child development… motor functions mental acumen,instilling civic values, … Continue reading Identifying sustainable cause for CSR: A corporate prerogative

The New Companies Bill: Government does a ‘Houdini escape’ on its responsibilities!

CSR, in the global context, has generally been a pragmatic response to  consumer and civil society pressures. It has mainly been focused on Trans-National Corporations (TNCs) serving Northern markets but often operating in Southern countries. Accusations by governments and civil society alike, of environmental pollution, human rights abuses, and exploitation of labour in supply chains, has pressured companies into becoming more environmentally and socially responsible. … Continue reading The New Companies Bill: Government does a ‘Houdini escape’ on its responsibilities!

Walking the thin line between propaganda & communication

Starting my Monday morning on my way to work, I am hit by the advertisement that screams ‘VEDAS’, a social initiative launched by the Sahara Group. The sheer scale of the ad and the content took me aback. Let me explain why – Full page colour ads released across main line publications would have at least cost the group Rs 15-20 crs. Whereas the adoption … Continue reading Walking the thin line between propaganda & communication