Sex Sells? Time for Introspection

Most of the ads have me confused and slightly disturbed, however what has me going is the fact that I’m not the only one. Unwarranted sex in advertising has caused an outrage amongst people and the voices have started rising and opinions kicking in harder than before. At the time when our country is still reeling from a series of shocking sex attacks on women, … Continue reading Sex Sells? Time for Introspection

How to empower the ‘empowered’ urban women?

Amodini means ‘happiness’. Some people also perceive it as ‘Aamdani’ or income. As an initiative, we took it as our mission to provide women with livelihood opportunity or “Aamdani ka zariya”. Iss kamane ke zariye ne parivaar mein, gaon mein izzat afzayi to di hi, saath hi pehle jo haath maarne ke liye utthte the, unhe rok paane ki kshamta bhi aane lagi.  If large … Continue reading How to empower the ‘empowered’ urban women?

Bravery in changing times

We just hosted the Godfrey Phillips Bravery National Awards 2013 on May 1. Holding this event has always been overwhelming by virtue of the opportunities it throws-of meeting extraordinary individuals who have placed others concerns over their own, internalising the whole thought of courage and bravery and reflecting on the conformist approach that most of us have, knowingly or otherwise. Through the beautiful journey of … Continue reading Bravery in changing times

This Ad Has a Secret Anti-Abuse Message That Only Kids Can See

In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time. The secret behind the ad’s wizardry is a lenticular top layer, which shows different images at … Continue reading This Ad Has a Secret Anti-Abuse Message That Only Kids Can See

Hidden talents of Mr. Kapil Sibal

Mr. Kapil Sibal, Chief Guest at the Godfrey Phillips Bravery National Awards 2013 recited a beautiful poem written by him in the event of Nirbhaya‘s death, which aptly fitted the context of empowerment of women in true sense. Azaad! Aankh khuli azaad thi main, Aankh khuli azaad thi main… Azaadi mein janjeerein kyon?  Mere bhi kuchh sapne they, Bedardi se dhapnaya kyon? Likhna, Padhna haq … Continue reading Hidden talents of Mr. Kapil Sibal

You are more beautiful than you think!

Dove has created a campaign titled ‘Real Beauty Sketches’ that shows women that they are more beautiful than they think. The advertisement demonstrates the disparity between a woman’s self-image and a stranger’s perception, playing on the common saying, “You are your own worst critic”. I appreciate the bravery of Dove as a brand in looking under the hood and exposing the real emotions and insecurities … Continue reading You are more beautiful than you think!