BRAND ALIGNMENT WITH CAUSE MARKETING.

Thought of sharing this interesting article on Brand Alignment that i came across  on http://www.secondwindonline.com Do give it a read. Consumers are also citizens. As such they are interested in bettering their lives and their local communities. Your ad agency can harness that interest to improve a client’s reputation for doing good in the community through cause marketing. A great benefit of working with smaller … Continue reading BRAND ALIGNMENT WITH CAUSE MARKETING.