Thought of sharing this interesting article on Brand Alignment that i came across on http://www.secondwindonline.com Do give it a read. Consumers are also citizens. As such they are interested in bettering their lives and their local communities. Your ad agency can harness that interest to improve a client’s reputation for doing good in the community through cause marketing. A great benefit of working with smaller … Continue reading BRAND ALIGNMENT WITH CAUSE MARKETING.
When I ask my women executives to describe a satisfying life, they often envision a scenario in which they want to please their bosses, mother in laws or husbands. Strike a perfect balance between work and life. According to me this is where the trouble starts. I’d like to tell them this concept of work life balance is a false dichotomy and you can stop … Continue reading DOING THE RIGHT THING!