A simple dream in a chaotic world – Spreading Secularism

A friendly conversation with a dear friend over a cuppa turned into a gloomy discussion as we came across the recent news that is swarming the media circles. While she heaved a big sigh, I was struck by a bag full of emotions. Pity. Anger. Sadness. But most importantly, it was disappointment. I was emotional to see the condition of people caught up in the … Continue reading A simple dream in a chaotic world – Spreading Secularism

Sex Sells – Cause Marketing vs Responsible Marketing

Do you remember this PETA ad? Here a celebrity is shown posing naked with a tagline I am a vegetarian. It would be appreciated by some for the cause PETA is trying to promote. Some would see it as objectification of women in the same manner as other Brands like Ford, American Apparel and Axe are doing, despite PETA’s cause. Others may even criticize since … Continue reading Sex Sells – Cause Marketing vs Responsible Marketing