Ad campaigns are perhaps the most visible, most repeated pieces of communication that most of us receive in our daily lives. We are bombarded with carefully created images, slogans, and catchy tunes to ensure that we think of a brand in a certain way. And to ensure that the brand is perceived that way in a short span of time, huge amounts of money are … Continue reading Tanishq’s new ‘congruent’ ad: advertising that works, and not just for the brand
Any discussion with my Marketer friends on development strategies inevitably reaches a point where someone usually asserts, “Why aren’t we doing more with NPOs?”. I don’t believe they are wrong when they ask – why is the for profit world not constantly integrating the less privileged communities amongst which it operates and thrives. I think the time has come where we need to adopt a … Continue reading A SOCIALLY RESPONSIBLE WORLD
As the year is winding up, I can’t help but think…what a roller coaster ride it has been. We have faced many ups and downs, but have emerged even stronger…have fought back with a vengeance. I think with the economy going through a turbulent phase in the recent past, it has become all the more important on our part to make this festive season a … Continue reading GIFT FOR THE GREATER GOOD
Gone are the days when you could tie down our ambitions and suppress our thoughts. Today, we aim to fly. We follow our own heart and speak our mind. Yes, we are independent – the new age woman as I call us. I relate today’s woman to Goddess of wealth – Lakshmi; known for good luck and positivity that she brings to the household. Clad … Continue reading THE NEW AGE WOMAN : GODDESS LAKSHMI
The sound of temple bells at dawn woke me up from my deep slumber indicating the arrival of Adi Shakti (the supreme power) for the next ten days into our lives. An instant nostalgia gripped me and made me reminiscent of the days when my grandmother would describe the ardhagini of Lord Shiva, Maa Durga as the slayer of all misfortunes and demons. An awe-inspiring … Continue reading BEING A GODDESS IN INDIA
Meet Antara Roy. A vivacious young girl, who always entertains everyone with her incessant chatter. You must try the cookies she bakes, absolutely scrumptious! She has this sparkle in her eyes when you meet her, and it is amazing to see how proudly she talks about becoming a chef. My first encounter with Antara was during the theatre workshops in Muskaan, where she instantly started … Continue reading Spread a million smiles!