What brands must encourage: giving for reuse, and 4Good.

4G4Good is the name of a new initiative by StarHub Mobile of Singapore. Started a few days ago, this initiative lets Starhub’s postpaid customers donate their unused talktime, SMS and data – to charity. What a brilliant idea, Sirji! Based on how many pledges to donate they get, StarHub is then going to give free usage of those unused resources to hundreds of needy beneficiaries … Continue reading What brands must encourage: giving for reuse, and 4Good.

The Daughter Effect!

When my daughter was born, a close friend of ours said, “Have you noticed that sensitive men often have a daughter as their first born?” That nugget of an observation stuck somewhere in my sleep-deprived maternal brain, and over the years I’ve found myself referring to that theory many times. I would look at male friends and relatives and colleagues to see who were considerate … Continue reading The Daughter Effect!