I’ve always favoured brands that adopt a cause to add meaning to themselves and their audience’s lives. In my opinion it raises the whole conversation between brand and consumer from a transactional ‘buy me’ to an inspirational ‘join me in making this world a better place’. It’s a slightly longer-term game that many marketing, and especially sales departments may not have the patience for – … Continue reading You’re never too young to like a brand with a cause!
I have crossed the parenting stage of worrying about my child’s school, but once in a while I get jolted back to reality by the tales of others facing the horrors of the school admission system, especially in Delhi. There are points awarded and interviews and distance measurement from the school to the home. People are even getting phone connections in their names at their … Continue reading It’s time some of our schools were taught to deal with their own disability!