Can brands join the clean-up act?

The recent launch of the ‘Swachh Bharat’ initiative by the Prime Minister seems to have gone down well with the nation. Not surprising, since ours is a country that could definitely do with some reminders on cleanliness. We all grew up hearing and memorising Mahatma Gandhi’s quote about cleanliness being next to godliness, but somehow, for the vast majority of our countrymen and women, convenience … Continue reading Can brands join the clean-up act?