Why the next 8 quarters are the toughest for Indian FMCG Industry

Recent data released by the Socio Economic Caste Census (SECC) is an eye opener or a refresher for most of us in the FMCG industry. We are taught and trained to know our numbers inside out and for the passionate ones, in their sleep. Here are a few headlines on the SECC report: If I go by the household data information , we are still … Continue reading Why the next 8 quarters are the toughest for Indian FMCG Industry

Shift in Indian Demographics & its Dividend

From an FMCG ( including clothing and education)   perspective the shift in demographics can be considered , if not already in the forthcoming annual plans that are being worked on by most companies as I write . Whilst we all know India is young ..the growth in the 15-34 yrs age band in the  next 6 years will be 480 Million youngsters up from 460Million ( 4.3% … Continue reading Shift in Indian Demographics & its Dividend

Simplicity of Thought and Clarity of Deed

For quite some time, I had been extremely curious to attend a discourse by Sahdhguru Jaggi Vasudev of the Isha Foundation fame, a yoga practitioner, scholar, philosopher and teacher. I have often read some very insightful quotes, articles and thoughts articulated by him and have always found his ideas very fascinating. Thus, when I got my chance, I went to attend Sadhguru’s sadhana and satsang … Continue reading Simplicity of Thought and Clarity of Deed