Why the next 8 quarters are the toughest for Indian FMCG Industry

Recent data released by the Socio Economic Caste Census (SECC) is an eye opener or a refresher for most of us in the FMCG industry. We are taught and trained to know our numbers inside out and for the passionate ones, in their sleep. Here are a few headlines on the SECC report: If I go by the household data information , we are still … Continue reading Why the next 8 quarters are the toughest for Indian FMCG Industry